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The Surf Life Pacific Beach

952 Garnet Ave.
San Diego, CA 92109
(619) 822-2185

The Surf Life Mission Beach

3232 Mission Blvd.
San Diego, CA 92109
(619) 329-1121

Shop Small. Support Local. Save Big!

November 01, 2017

Shop Small. Support Local. Save Big!

Tis the season for holiday savings! Visit The Surf Life Mission Beach, The Surf Life Pacific Beach, Luv Surf Boutique and Mission Beach Surf Co. on November 25 to check everyone off your holiday list. Enjoy deals up to 75% on all of your favorite brands including Luv Surf Apparel, Billabong,...

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Spoil Your Sweetheart this Sweetest Day on October 25

October 05, 2017

Spoil Your Sweetheart this Sweetest Day on October 25

Oh no! Did you forget Sweetest Day again? Not to worry! The Surf Life and Luv Surf Boutique have you covered. This October 25, be the boyfriend that is most Instagram-worthy with help from our expert romance team. Sweetest Day is a holiday that is celebrated primarily in the Midwestern...

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Happy Father's Day

June 18, 2017

Happy Father's Day

What’s more special than standing up on a surfboard for the very first time? A day that is dedicated to celebrating fathers! They are like the lifeguards of our lives; always ready to help us overcome the waves of hardship. Even when the days are sunny and lovely, as they...

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